CLIENT: Toronto Marlies, Baron Championship Rings

Baron: Toronto Marlies | Places Seldom Seen

Every Ring Has a Story at Baron Championship Rings. Each ring signifies moments, scores, or milestones that team has achieved.

This time, AXLE focused on creating nostalgic visuals that would be relatable to members of the team. Remembering the early days of getting up for practice, road trips, and late nights watching their hockey heroes on TV. We complimented these visuals with sounds of the championship season and the best highlights of the season. Unveiling the ring in a block of ice represented the return of championship hockey to the City of Toronto. After being frozen in time for years without a single championship, the ice thawed, and out emerged a new champion, the Toronto Marlies.

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