CLIENT: The Pickle Barrel, Lemonade Limited
Pickle Barrel | The Notorious Six
Lemonade Ltd. came to AXLE with a genius campaign on how to introduce a new line of burgers for Pickle Barrel: A heist. Yes. These burgers are planning a heist; to infiltrate the GTA with astounding new flavours and topping combinations. Hold on, James, these are burgers, are they gonna talk?! YES SIR! Scripted and storyboarded, we knew AXLE’s plan was simple… if they can’t talk, we’ll make’ em.
The result is a three cheesy yet funny video that celebrates the cliché of a typical heist scene so audiences can meet the personalities of every burger. Introducing the Notorious 6: The Biggest, Baddest, Burgers in town.
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