W H E R E P A S S I O N C O M E S T O P L A Y

M A R I N E D R I V E G O L F C O U R S E

CLIENT: Marine Drive Golf Club

Where Passion Comes To Play

AXLE was tasked to create the new brand-voice video for Marine Drive Golf Club of Vancouver. The brief was simple; help Marine Drive attract serious golfers. Research started with examining pro golfers and what sets them apart from an average weekend golfer. Professionals are the most dedicated and disciplined players of the game. They compete against themselves and the course, while focusing on the details in the endless pursuit of perfection.

We wrote an original script that emphasizes the extreme discipline it takes to be the best. With all the pieces in place, we began production on the grounds of the course with some very skilled athletes. The course is beautiful and provided the perfect backdrop for this unique take on golf. We captured golf in a way that would give it the respect it deserves.

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